CONNECT YOUR BRAND WITH
CONSCIOUS LUXURY AND COMMUNICATE
YOUR OWN BEAUTY
I work with brands, universities and artisans on CONSCIOUS LUXURY
CREATIVE SERVICES
Direction, training and inspiration from the sensitive
I am Virginia Abascal, a conscious luxury and creativity applied to business consultant, creative director, artist and trainer specialised in processes where aesthetics, identity and contemporary narratives intersect.
I work with clients who want to delve into their creative imagination, refine their visual universe and explore new tools such as artificial intelligence without losing the human touch.
My services are designed for those who understand that creativity is not just a skill, but a way of seeing the world and inhabiting it with purpose.
What is the essential objective of my consultancy?
That you turn YOUR BRAND INTO CONSCIOUS LUXURY to get and attract new customers
I offer personalised accompaniment in:
·Creative consulting and concept direction
To promote projects, brands or collections that seek authenticity, beauty and coherence from their roots.
·Training in universities and design schools
Classes and workshops that integrate visual thinking, sensitive processes, use of Al and material archive as a narrative and aesthetic engine.
·Experiential workshops for companies and creative teams
Immersive sessions that combine inspiration, material experimentation, visual play and brand strategy. Face-to-face or online.
·Talks and participation in creative events
Visual narratives, poetic processes, artificial intelligence and emotional sustainability in doing.
I work from a perspective that unites art, emotion, technology and sense.
Every collaboration is a dialogue.
Each process is a shared trip.
WHAT DOES
THE EXPERIENCE OFFER?
✔ Creative counselling by project
✔ Visual and material inspiration pack
✔ Face-to-face study or workshop sessions
✔ Access to my textile and creative file
✔ Artisanal curatorship
✔ Training for creative teams
Trades are experiencing a rebirth, but to survive with strength they need new tools, new stories, new ways of looking.
My training in artificial intelligence adapted to the craft universe does not seek to replace manual making, but to expand it. I accompany creators to imagine without limit, to experiment without fear and to explore technology as a creative ally. My approach connects tradition with the contemporary lifestyle, emotion with strategy, and the aesthetic with the symbolic. Because today, more than ever, to create is to resist and also to reinvent.
Those who design spaces not longer seek only beauty but emotion, story and presence. Through my aesthetic and sensory experience, I offer creative consulting and visual inspiration for interior design projects that wish to incorporate materials with soul, conscious processes and palettes full of history. My textile archive, my vision of colour, and the poetic use of digital tools allow me to provide a symbolic and artistic layer that transforms any project into an experience. I create atmospheres, not just environments.
At a time when technology is advancing faster than our ability to digest it, design schools need to re-teach from the process, the emotion and the root. My experience as an artist, creative director and trainer in artificial intelligence applied to the sensitive allows me to offer students a unique perspective, learn to create not only from the functional or visual, but from the symbolic, the material, the poetic. I accompany future designers to develop their own, committed and contemporary look, which allows them to integrate innovation without giving up their identity.
In a context where the local, the handmade and the identity are again the key, it is essential to offer artisans tools that connect them with the present without losing their essence. My work with creative Al, textile archive and sensitive processes gives them a new way to narrate, experiment and expand their visual language.
The training courses I teach are designed to protect the ancestral, while opening the door to new forms of innovation and sustainability. An opportunity to preserve the trade from evolution, not from resistance.
Today more than ever, hospitality spaces must be memorable and sensitive living experiences. My work offers hotels, boutique houses and conscious tourism projects a creative vision that combines craftsmanship, the cultural and the emotional.
From textile installations and pieces made from archive, to exclusive workshops for guests or conceptualisation of visual atmospheres, I create experiences that activate the senses and connect with the authentic.
Because each space has a story, and helping to narrate it with beauty is part of my mission.
Consultancy for brands and artisans, CHOOSE THE MODALITY THAT best SUITS YOU
1. LUX CONSULTING
TOTALLY PERSONALISED
LUX INDIVIDUAL DETAILS
Personalized consulting with Virginia Abascal
I offer you more than 25 years of experience to accompany you in a key moment of your business.
This is a process designed for you, for your story, your vision and what you dream of building with your brand. I accompany you closely, with strategy, intuition and a lot of heart.
What will we do together?
✓ We will draw a clear and human roadmap, which adapts to you and your pace. It’s not about changing everything, but about building from what you already are. I’ll be by your side every step of the way.
✓ We will give a new voice to your brand, more authentic, more creative, more you. A voice that connects with those who need what you offer. We will excite, inspire and attract from the truth.
✓ If you have a team, we will make it part of the trip. Because change is more powerful when it is shared. We will meet with your people to add vision, energy and commitment.
This process is as unique as you are.
💌 Let’s talk. I will create a customised proposal for you.
BONUS AND SENSORY MATERIAL
An intimate and transformative space where I accompany you to give a deep twist to your brand, from the inside out.
During this mentoring you will have access to my universe of knowledge, sensitivity and experience, with tools that you can integrate at your own pace, and that will stay with you forever.
What you will receive?
✓ Full access to the 7 theoretical modules, with practical exercises so that everything learned is transformed into real action. This content will be yours forever, as well as all future updates.
✓ A unique box will arrive at your home. Inside you will find exquisite material, specially created to inspire you from the sensory. Each element has been designed to help you translate emotions into authentic content for your brand.
✓ I will be truly close to you.You will have direct access to my personal phone to answer your questions or share whatever you need. You won’t walk alone, I’ll be by your side throughout the process.
✓ You will receive an exclusive benefit, a special discount on my workshops and conscious luxury retreats, where we delve even deeper in community and connection.
2. INDIVIDUAL ONLINE COUNSELLING
Brand Ritual • Personalised Accompaniment
An intimate journey to align your brand with your deepest truth.
We will start with a first 2-hour online session, where I will share with you the pillars of Conscious Luxury. It will be a deep conversation, where you will sow a new way of looking at your brand, feeling it and communicating it. A compass to start walking with purpose and beauty.
✓ From the first moment, you will have access to the seven theoretical modules of my mentoring, loaded with tools, reflections and practical exercises that will help you turn what you have learned into living action. This content will be yours forever, along with all the updates that time and experience are nurturing.
✓ We will meet in four individual sessions of 2 hours that we will schedule calmly, respecting your rhythm. They will be intimate spaces so you can open your ideas, your questions, your intuitions. Together we will analyse your progress and shape a strategy that honours your essence. It is here where many times the gaze expands and something new is born.
✓ I will be really close. During the two months that the process will last, you will have access to my personal phone. You can write to me whenever you need. You’re not alone, I walk with you.
✓ In addition, you will have a special discount on my workshops and conscious luxury retreats, spaces where we delve into community, beauty and transformation.
INVESTMENT | 1200€ + VAT
3. ONLINE MENTORING
Content that will stay with you forever
✓ From the very first day, you will access the seven theoretical modules of my mentoring. They include practical exercises and inspiring videos so that you can integrate each teaching into your daily life. This content is yours for life, and also future updates that I will continue to create with love and experience.
✓ This program was born from 25 years of work with the creativity applied to the business and from my journey leading Verdeagua Style, my personal brand, with which I have lived deep processes and extraordinary results in communication, strategy and commercial soul.
✓ An online group session to solve and work on your doubts and questions, in addition to nurturing you from the creative process of the rest of the students who are studying the mentoring at that time.
✓ You will have an exclusive benefit: a special discount on my workshops and conscious luxury retreats, spaces where learning becomes experience, connection and expansion.
INVESTMENT | 280€ + VAT
4. INDIVIDUAL LUX EXPERIENCE PROGRAM
Creative Presence • Conscious Luxury Experience in Madrid, Sensory Strategy + AI
An exclusive, sensory and transformative day, designed only for you and your brand and four other people.
Creative direction, intuition and technology at the service of the soul of your brand.
A day dedicated only to you and your business. A face-to-face, transformative and deeply sensory experience, where I merge 25 years of creative work, the wisdom of Verdeagua Style, and my training in AI applied to the creative direction of brands.
✓ We will start with a personalised online session, where we will explore your needs, challenges and vision. This will allow us to design an experience completely adapted to you, intimate, strategic and vibrant.
✓ In the heart of Madrid, we will live an 8-hour day of deep and expansive work. I will share with you concrete tools to direct the creativity of your brand with intention, coherence and beauty. We will explore the power of directed play, sensory techniques and innovative approaches that awaken new ways of creating.
✓ We will integrate artificial intelligence resources as a creative accelerator, to help you imagine, synthesise and communicate ideas with an avant-garde and emotionally impactful perspective. Al not as a substitute, but as an extension of your intuition.
✓ This experience is not just a workshop, it is an activation. A reconfiguration of your look and your energy as a creative leader of your brand.
✓ In addition, you will have full access to my online mentoring, with seven modules full of exercises, videos and practical resources. The content will be yours forever, along with the updates that I will continue to add over time.
INVESTMENT | 1395€ + VAT
5. GROUP CREATIVE MANAGEMENT PROGRAM
Creative Presence • Experience of Conscious Luxury in Madrid
Creative direction, intuition and technology at the service of the soul of your brand.
Same as the previous one but 5 people.
INVESTMENT | 795€ + VAT
Connect with creativity TO RAISE YOUR BUSINESS AND TAKE CONTROL of what YOU WANT to communicate
Testimonial
“Working with Virginia has been a before and after for me and my brand. I arrived looking for clarity and left with much more, a renewed vision, a strategy that really represents me and, above all, a deep connection with what I want to convey.
The experience was human, sensory and intelligent. Each session was like a mirror that gave me back a more coherent and powerful version of what I already sensed but I didn’t know how express.
The incorporation of artificial intelligence as a creative tool was a revelation. I never imagined that I could use it in such a poetic, strategic and useful way to generate ideas, concepts and approaches that are now part of my narrative.
Thank you Virginia for seeing my brand with so much heart, so much beauty and so much truth. I recommend this process to anyone who wants to stop following other people’s formulas and start creating from their essence.”
Tatiana, from the Rich
Fashion Designer