I AM MOVED THE BEAUTY
AND THE MEANING OF THE EMOTION
After years of travelling around the world, looking for beauty in the unexpected and meaning in objects, I decided to abandon a professional career in diplomacy to found my artisan brand of sustainable jewellery VERDEAGUA STYLE.
I am a creative director and multidisciplinary artist intertwining matter and memory.
With everything I’ve learned, I’m a creative consultant for brands that want to understand their true differentiation and communicate it. I have worked with artisans, architects, interior designers and luxury tourism firms. This experience has opened me an intimate knowledge of the importance of understanding creativity from the root as an essential ingredient.
I teach training in various national and international universities and experiences of conscious luxury as a continuation of what has always been my goal, to awaken the look at sustainability, emotion and perfect imperfection
01/ BEING AND FEELING
I create from what is felt ruther than from what is thought. From the material that keeps history. From the gestures that do not seek perfection, but truth.
I honour time. The time of the thread that gets tangled, of the dye that breathes, of the error that remains and becomes beauty.
I believe in the slow pace of things well lived.
In the pause as an act of resistance.
02/ MY WORK
I work with my hands, with my body, with my senses. Colour is language, emotion, threshold.
Touch is memory. The smell of an ancient fabric speaks to me more than any theory.
My process is a mixture between archiving and revelation, I collect what life has given me, remains, materials, textures, etc.
And I transform them with respect, without erasing their past.
03/ INSPIRATION
I’m not interested in perfection. I’m interested in what vibrates, what breathes, what changes. Creating is a way of caring for me. A way to be present. An intimate practice of attention.
Because creating is not just about doing beautiful things. It is choosing how to inhabit the world carefully. With roots. With freedom.
Fabrics, pigments, notes, paper, fibres, shells, clay, maps…
Inspiration Collector & Consultant
Since l can remember, l’ve been looking for inspiration everywhere. I started travelling around the world from a very young age and became a collector of textures, aromas and moments.
In each new experience I absoved every stimulus that was within my reach and stored it in my memory, where it turned into energy to create.
After training in business administration and international relations, my passion for the creative world also led me to study sustainable fashion and a master’s degree in marketing for fashion and luxury brands.
Virginia Abascal is an artist, a creative director and trainer in sensitive processes that connect craftsmanship with the contemporary. Her work stems from the intersection of travel, memory and aesthetics. A history of more than 25 years collecting fabrics, objects and knowledge around the world, which today are transformed into pieces, images and formative proposals with a deep symbolic root.
She believes in the intelligence of the hands, in the evocative power of materials, and in technology as an expansive tool. His methodology combines intuition, textile archive, visual and narrative exploration. From the collection of emotional waste to the ethical use of artificial intelligence, every creative gesture is guided by the desire to preserve the essentials and reinvent what is possible.
She is currently developing a multidisciplinary artistic project and is offering training in artificial intelligence for luxury artisans and independent creators. Her approach accompanies those who want to integrate new tools without losing authenticity, offering inspiring, poetic and sustainable learning processes, in both content and form.
BEING CONSCIOUS LUXURY IS THE FUEL TO CONNECT AND EXCITE
In my experience as a creative director of Verdeagua Style, I have learned that brands have to find tools to move forward, communicative resources that allow them to differentiate themselves in an authentic way in a market crammed with competition.
They need to find the keys that turn their brand into conscious luxury because after all that is what your customers are looking for in your brand, that it becomes a sanctuary to which one can turn to feel well-being and connection with oneself and with the world around them.
Where can you find those keys? Within yoursef, because only when you allow yourself to communicate authentically, you inspire your audience and therefore, you sell more.
They have trusted me
